Daily Archives: Friday, December 4, 2020

Crafting an Online Presence

By: Christopher Strang, Founding Partner of Strang, Scott, Giroux & Young

It is becoming essential to curate your online presence for prospective employers. During the global pandemic, employers and candidates are unlikely to have an opportunity to form an in-person connection. Hiring partners, now more than ever, are leaning on what they find online about potential employees to help find the right fit for their firm.  

Many posts focus on the things not to do on social media. However, attorneys are well educated enough to not need to be reminded to remove things like frat party pictures from public view. Conversely, new lawyers should look to social media as an asset to showcase their personalities in ways that can’t be done in resumes and cover letters. Many platforms allow for joining groups or expressing interests that are opportunities to make connections with more senior attorneys.

Check the privacy settings on your personal accounts and make sure they are up to par; there are different settings for desktop and mobile versions of social media – so check both versions if this is of concern to you. It is helpful to search yourself online to see what a potential employer can see about you. Log out of your search engine of choice to make sure the results aren’t skewed. Once you are aware of what pops up during a casual search of your name, you can start to curate your online presence.

Use professional social media accounts to connect with former colleagues and bosses, fellow alumni and people you have met in the legal profession. It is key to stay active on the accounts that you choose to use professionally and to be selective about which platforms you use. Make sure to maintain your connections and share expertise and opportunities when you can.

Regularly posting and sharing content to your professional social media feeds brings you to the forefront of the attention of your network and showcases a strong and informed interest in your field of work. Post about breaking news in practice areas of interest to you: court decisions, new regulations, industry publications, etc. Follow local leaders in the profession at firms of interest to you. Engage with other professionals, congratulate lawyers who post about accomplishments, inquire about more detail on substantive legal posts. Show genuine interest in the latest news posted by places you might like to work.

Make sure to use social media platforms that you can commit to updating and that are appropriate for your profession. Have a current picture that looks professional. Build out your profile with job and educational experiences that includes things not on your resume. Join groups that attorneys you aspire to be like are in. List interests that speak to your personality. Small and mid sized firms in particular care about personality fit as much as legal acumen. Being able to show you have interests in common with members of a firm is a huge benefit when interviewing.

Use caution when posting about politics and other potentially controversial topics. You need to balance your desire to express yourself with your goal of establishing connections with people who might disagree with your point of view.

LinkedIn is perhaps the most powerful social media platform for job seekers. It is built for professional networking and has many tools to use to your advantage as a job seeker. Use keywords in your headline to increase the number of searches you appear in. Use LinkedIn’s Alumni Tool to see what graduates of your law school are doing now. Sharing an alma mater is one of the best inroads for making new connections online.

Everything you post is a writing sample to the world. Always carefully review and edit your words before posting online. Write like a lawyer, focusing on brevity and clarity. Ask friends to search your name online and provide some feedback on whether they think your online presence depicts you accurately and professionally.

Finally, remember that professional does not mean boring. All too often, job seekers reduce who they are into a list of experience and skills. What sets you apart? Why are you somebody that people would want to work with? You never know what interest or life experience will connect you with your future employer and make them realize you are the person for the job. It is OK to reveal some of your fun side.